Sensible Streamlines Santa's Operations

Updated on
November 30, 2023
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Sensible Streamlines Santa's Operations
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As Christmas approaches, the elves at the North Pole are busy preparing for the big day. For years, Santa has relied on a team of elves to manually enter data from the millions of wish lists that children send to the North Pole. But this year, Santa decided to try something new and enlisted the help of Sensible, a powerful tool for extracting structured data from documents, even ones handwritten in crayon.

Example letter to Santa

With Sensible, the elves were able to quickly and accurately extract important information from each wishlist, including the child's name, age, and the toys they wanted. This freed up the elves to focus on more important tasks: crafting toys and preparing for Santa's journey around the world.

"Sensible has been a game-changer for us as we look to modernize our operations. Santa is extremely data-driven, and Sensible has allowed us to quickly and accurately extract important information from each wishlist. We tried countless other solutions, but none could compete with the Sensible approach. The season is much shorter than people realize, and Sensible’s real-time extraction has improved our Elf Efficiency Index, a measure of time saved by automating data entry tasks, by 65%. We are thrilled with Sensible and are looking forward to using it again next year."
- Chief Elf

While the Elf Efficiency Index was Santa’s North Star metric for this initiative, Santa’s adoption of Sensible also impacted the Magic of Christmas Multiplier (MCM):  the overall performance of the holiday season, including the increased efficiency of the elves, the improved experience for children, and the enhanced readiness of Santa and his reindeer.

On the left: the letter to Santa Claus.
On the right: the extracted data as JSON ready to be imported into Santa's ERP.

Thanks to Sensible, Santa and his team have been able to streamline their operations and make the holiday season even more special for children everywhere. And as Santa likes to say, "It's not just about the presents – it's about the magic of Christmas and the joy it brings to people's lives." We couldn’t agree more. 

Santa and his elves are thrilled with Sensible and are looking forward to using it again next year. We can't wait to see what else Sensible will help Santa accomplish in the future!

Dru Wynings
Dru Wynings
Head of Marketing, Sensible
Turn documents into structured data
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Turn documents into structured data

Stop relying on manual data entry. With Sensible, claim back valuable time, your ops team will thank you, and you can deliver a superior user experience. It’s a win-win.